Designed
for appetite.
Creative direction
Commercial still life
Food photography
THE BRIEF / 01
A NEW LABEL NEEDED A NEW VISUAL WORLD.
ROGOB
ROGOB commissioned Serghei Bobr to develop and produce a new visual concept for its Prestige range of dry sausages. The imagery had to replace the previous campaign and make the redesigned labels immediately legible, premium and recognisable.
Composition, surface, prop selection, light and colour were aligned with ROGOB’s dark, confident visual identity while preserving natural texture and appetite appeal. Horizontal and vertical compositions were planned as one adaptable campaign toolkit for vehicle branding, brochures, retail media panels and large-format graphics across Moldova.
Client
ROGOB
Market
Moldova
Output
2 views per product
Use
Print / Retail / Fleet / OOH
THE SOLUTION / 02
One system.
Multiple products.
Every format.
The series uses a controlled family of dark timber, stone and graphite surfaces. Small ingredient cues distinguish individual flavours without breaking the system. Warm highlights carry the richness of the meat; restrained red accents echo the new ROGOB label.
Horizontal and vertical compositions were planned as a single adaptable campaign toolkit rather than separate photographs. That made the work ready for dramatically different media proportions from the first frame.